The Canadian Country Music Association (CCMA) announced today that Country Music Week 2016, which was hosted in the City of London for the first time, delivered $8.4 million in economic activity to the Province of Ontario. Over 7,800 attendees filled Budweiser Gardens for the culmination of Country Music Week, the 2016 CCMA Awards Show. When tickets for the 2016 CCMA Awards Show first went on sale in December of 2015, the ticket allotment sold out in mere minutes – the fastest to-date in CCMA history.
“It’s great to see that our investments in events like Country Music Week result in substantial benefits for artists and communities alike. It’s a real win-win,” said Duncan McKie, President of FACTOR.
An economic impact assessment of the event, administered by the Canadian Sport Tourism Alliance, shows that 18,500 music fans and industry professionals took in one or more of the Country Music Week marquee events between September 8 and 11, 2016. More than 4,900 people from outside of London travelled to the city to take in Canada’s largest annual combination of industry conference and music festival dedicated to the genre of country music.
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