Past Industry News

Announcing Concerts in the Vineyard

July 11th, 2018 – Today, Burning Kiln Winery, located on Front Road near Turkey Point, Ontario, which overlooks the UNESCO World Biosphere of Long Point, announced its first ever Concert in the Vineyard Series.


“We are thrilled to announce that we have four incredible twilight performances coming to our Vineyard in August and September”, said Karen Matthews, General Manager. “We are grateful to the support of the Province of Ontario, through the Celebrate Ontario fund, along with local community partners. We are excited to share the concert experience and our award-winning wines with visitors from across the province”.


The lineup includes:

August 2 – Rock and Roll Hall of Fame Inductees, The Drifters

August 23 – Juno Award-winning crooner of Jazz standards, Matt Dusk

September 13 – From Blue Rodeo, Jim Cuddy

September 27 – A Harvest Party feat. Canadian Country Music Award Nominees the Western Swing Authority


Click here to read the full press release.

Bluewater Borderfest Festival – One Month Away & Attracting Thousands to Sarnia-Lambton Area

June 28, 2018 – Sarnia, Ontario; The Bluewater BorderFest Music Festival is only one month away and already attracting thousands of people to The Sarnia Lambton Area on July 26th, 27th and July 28th for the concert events. Saturday’s Bluewater BorderFest headlining band – Arkells are one of the hottest and top Canadian Rock Bands today, and last weekend headlined a sold-out Tim Horton’s Field show in Hamilton, Ontario with 24,000 people in attendance.


“We are very excited and pleased with the ticket sales and response so far, throughout the months of May and June”, explained Mark Perrin, Director of Bluewater BorderFest. “We are looking forward to a strong July too, as one of our goals has been to aid in Sarnia being a destination tourism location, as it will provide a boosted to the regions economic impact while increasing both growth and revenue for many local businesses in Sarnia Lambton. To date, we have had people purchasing tickets for Bluewater BorderFest from British Columbia, Alberta, Pennsylvania, Ohio, Illinois, and Michigan, as well as, from across Ontario attending from Kingston, Toronto, Barrie, Hamilton, London, Windsor and many additional cities.”


Bluewater BorderFest is very proud to contribute to the local business economy as one of the largest tourist attractions for the Sarnia-Lambton Area, Bluewater BorderFest is a non-profit event, with the goal of creating as many local partnerships as possible. “We know that the success, growth and continuation of our Bluewater BorderFest begin with great community support and we strongly believe with the communities support we can continue to produce an event that the community is proud of, while it creates awareness and funding that supports many non-profit and charity organizations within our communities.” Said Perrin. For 2018, our community partners have included: Pathways Centre for Children, Bluewater Tae Kwon Do, Canadian Blood Services, Canadian Cancer Society, St. Joes Hospice, Huron Boys Home, Community Living, Parrot Heads on the St. Clair, Bluewater Health and more.


Click here to read the full press release.

Introducing the Ontario Tourism Innovation Lab

Do you have a new tourism idea or experience you’re trying to introduce? The Ontario Tourism Innovation Lab is looking to help take your idea to the next level. This new tourism incubator’s goal is to find, foster, and support new tourism ideas that will enhance the region’s current offerings and increase visits. The new “Spark” program will match selected participants with an industry mentor and provide a $3,000 grant to help take their idea to the next level of development or implementation. Participants also gain access to a network of tourism innovators and entrepreneurs and receive a guide outlining other supporting resources provided by their partners.


The Ontario Tourism Innovation Lab is a big step forward in development for the region and is valuable for bringing more tourism revenue into the region. This initiative is being led by Tourism Windsor Essex Pelee Island and will begin in Windsor Essex Ontario before being expanded to other regions in the province next year. Applications from individuals, small businesses, and non-profit organizations based in the city of Windsor and/or the County of Essex will be accepted from June 12 to August 1, 2018. The chosen applicants will be invited to a pitch session in October where the program participants will be selected.


For more information visit

The Grand Opening of Creative Collections

Creative Collections is a group of a dozen small business entrepreneurs that have gotten together to form a collective.  Sharing a rented space that was previously empty, together they have created a beautiful boutique. Not only is it a great place, but it allows each business owner an opportunity to express their creativity and passion for what they make and do. More importantly, the collective allows them to start up their own small business for very little investment of time and money.  Both things are key reasons why people never get started on their dream of opening their own business.  


There are many activities going on at the boutique over the opening three days and we invite you to come to take a look and share what we are up to with the public. Hopefully, we’ll find others who have dreams of opening their own business too.


Click here to see the full flyer for more details.

Ontario Tourism Innovation Lab seeks to Spark New Ideas in Windsor Essex

Windsor, ON – Founding Partners Tourism Windsor Essex Pelee Island, Southwest Ontario Tourism Corporation and Libro Credit Union officially announced the Ontario Tourism Innovation Lab at the St. Clair Centre for the Arts today. This new tourism incubator is being launched with a pilot in Windsor Essex, Ontario, in 2018, and then will be expanded to other regions in the province next year. Its goal is to find, foster and support new tourism ideas, experiences and collaborative partnerships that will enhance the region’s current offerings, motivate travel and increase visits.


The Lab’s “Spark” Program will match selected participants with a tourism industry mentor and provide a $3,000 grant to help take their idea to the next level of development or implementation. Participants will also gain access to a network of tourism innovators, entrepreneurs and leaders, and receive a guide outlining other resources and support services provided by their partners. This is the first program of its kind for tourism development in the province.


Click here to read the full press release.

It’s not the Destination, it’s the Journey

Tourism Sarnia-Lambton and Grand Bend Motorplex want you to Cruise the Coast


Monday, May 28, 2018 – Earlier today, officials from Grand Bend Motorplex announced a new partnership with Tourism Sarnia-Lambton and specifically the Cruise the Coast initiative. “Tourism Sarnia-Lambton has always been a great advocate for all of us in the area. We hope that everyone coming to the track for these events will stay an extra day or two and visit the wonderful things our region has to offer.” Paul Spriet,  Grand Bend Motorplex.


The Sarnia-Lambton area is also known as Ontario’s Blue Coast, referring to its proximity to Lake Huron and the St. Clair River, and more specifically their miles of beautiful shorelines. While navigating these shorelines, you will see, award-winning floral gardens, sandy beaches, picturesque parks and charming waterfront communities. One of those waterfront communities being Grand Bend, which is home to Grand Bend Motorplex.


Situated on over 400 acres, Grand Bend Motorplex consists of a Drag Strip, Road Course and a ¼ mile oval track, all of which play host to some of the biggest motorsports events in Canada.  For 2018, with assistance from Tourism Sarnia-Lambton, Grand Bend Motorplex will be hosting 2 upcoming events with added incentives for anyone cruising the coast.


Promo Video –


See the full press release here.

Lambton Shores Retains Blue Flag Status for 10th Consecutive Year

On Friday, May 25, the Municipality of Lambton Shores raised the
Blue Flag for the 10th consecutive year at the Grand Bend Beach, Grand Bend Marina
and Port Franks Marina. Lambton Shores is proud to be included with the 27 beaches
and nine marinas across Canada to receive this prestigious international designation.


“Lambton Shores is honoured to be recognized through the Blue Flag program,” said
Lambton Shores Mayor, Bill Weber. “To have received this designation for the past 10
years is a testament to staff and Council’s commitment to ensuring the best possible
experience for our residents and visitors at our beach and marinas.”



Click here to see the full news release.

Record Year for Canada as Nine Marinas & 27 Beaches Award the Prestigious Blue Flag

After a long winter, 27 beaches and nine marinas across Canada are welcoming the upcoming beach and boating season by raising their prestigious Blue Flag eco-certification. The Blue Flag represents the internationally recognised gold-standard for water quality, environmental management and education, safety, and amenities.


This year, a record number of beaches and marinas across the country have earned the Blue Flag, including Canada’s first ever coastal flag, flying at Aboiteau Beach in Cap-Pelé, NB. Ontario also welcomes the addition of two new Blue Flags, at Trent Port Marina in the Bay of Quinte, and Port Burwell East Beach in the Municipality of Bayham.


“Millions of tourists around the world look for a Blue Flag when choosing a beach or marina to visit. And there’s a good reason for that,” said Kelsey Scarfone, Blue Flag Program Manager with Environmental Defence. “When you see a Blue Flag raised at a beach or marina, you know that it’s clean, sustainably managed and a safe place to swim. Great family vacations start with finding a Blue Flag.”


Click here to read the full list of Blue Flag beaches and marinas.

Winners of the 3rd Annual Best of Windsor Essex Awards Announced

Windsor, ON – Tourism Windsor Essex Pelee Island (TWEPI) is pleased to announce the winners of the third edition of the Best of Windsor Essex as voted at The campaign ran from February 19 to March 11, 2018 with the ambitious goal of putting together the most comprehensive list of the “best things to see and do” in the region.


This popular social media campaign drew a tremendous response where Windsor Essex businesses received over 8,500 nominations, with 212 finalists across 42 awards. Voting categories included the best in: Arts & EntertainmentAttractions & EventsDrinkFoodOutdoor AdventureStay, and Photo Op. Winners of the Best of Windsor Essex were announced at a special Awards Ceremony on Tuesday, April 17, 2018. In addition to commemorative plaques, a letter of congratulations and bragging rights, winners will also be mentioned in TWEPI’s 2018/19 Official Visitor Guide and TWEPI’s micro-site, This specifically designed site will feature a mini-profile and photo of each winner and a highlight of the top 5 finalists per category.


Finalists and winners will be able to use this campaign to differentiate their business, increase their visibility, validate their achievements, and act as a strong testimonial of their offerings. Furthermore, this campaign has created an authentic list that is expected to resonate with visitors, giving TWEPI the opportunity to highlight some of the best of what the region has to offer. “Once again, a high engagement rate from both businesses and their fans alike underscores an enthusiasm and pride of place from Best of Windsor Essex voters. We anticipate that this list will inspire locals and visitors alike to explore our region’s iconic experiences, hidden gems and everything in between,” says Gordon Orr, CEO of Tourism Windsor Essex Pelee Island.


Click here to see the Winners.


Media Contact:
Gordon Orr

Chief Executive Officer

Tourism Windsor Essex Pelee Island


The Factory Opens its Doors First to Former Kellogg’s Workers

LONDON, ONTARIO; April 10, 2018: The Factory is holding an exclusive event on Friday, April 13th for former Kellogg’s workers to give them first access to view and tour the transformed Kellogg’s factory.


Originally a cereal production plant in the heart of London which closed in 2014, the building needed a creative use for its very specific purpose.  Often called the “hero room”, the 115 ft tall ceilings which used to house five levels of production has been cleared out and repurposed with North America’s highest indoor ropes course at 75ft tall and a 20,000 square foot trampoline park.  Other attractions in The Factory include arcade, ultimate warrior course, virtual reality, escape rooms, and an indoor kids’ playground.  Future phases include an electric go-kart course and laser tag.


It was extremely important to The Factory’s owners to keep the heritage and features of the former Kellogg’s plant and you can find it throughout.  “We feel extremely privileged to be able to repurpose this fantastic building that has brought so much prosperity to London during its operating years,” said Dan Cassidy, owner, and GM of The Factory. The Factory left the building in a raw industrial state; you can view the hydraulic pipes that drove production in the hero room, take a glimpse at the ICC (Kellogg’s automated warehousing system), or giggle at the fruit loops stain on the west wall of the hero room. 


Click here to read the full press release.