Past Industry News

Local and Craft Producers Enter The Dark Side Together…

Gunn’s Hill Artisan Cheese and Upper Thames Brewing Company are proud to announce a new local partnership. Driven by a love for locally crafted artisanal cheese and beer, the two paired up to create the ‘Dark Side of the Moo’ cheese. Gunn’s Hill uses their Oxford Harvest cheese to soak in Upper Thames Brewing Company’s Dark Side chocolate stout beer for three days and then ages it for three months.


There will be an official release of the cheese all day this Saturday March 25, at both Gunn’s Hill Artisan Cheese and Upper Thames Brewing Company. Both locations will have samples and pieces available to purchase on site. 


For more information, click here

Country Music Week 2016 Delivers $8.4 Million in Economic Impact

The Canadian Country Music Association (CCMA) announced today that Country Music Week 2016, which was hosted in the City of London for the first time, delivered $8.4 million in economic activity to the Province of Ontario. Over 7,800 attendees filled Budweiser Gardens for the culmination of Country Music Week, the 2016 CCMA Awards Show. When tickets for the 2016 CCMA Awards Show first went on sale in December of 2015, the ticket allotment sold out in mere minutes – the fastest to-date in CCMA history.


“It’s great to see that our investments in events like Country Music Week result in substantial benefits for artists and communities alike. It’s a real win-win,” said Duncan McKie, President of FACTOR.


An economic impact assessment of the event, administered by the Canadian Sport Tourism Alliance, shows that 18,500 music fans and industry professionals took in one or more of the Country Music Week marquee events between September 8 and 11, 2016. More than 4,900 people from outside of London travelled to the city to take in Canada’s largest annual combination of industry conference and music festival dedicated to the genre of country music.


Click here to read more. 

Tourism Stakeholders “Experience Parts Unknown” and Prepare for Upcoming Season

On March 7th & 8th, the London Convention Centre will host nearly 250 tourism industry professionals as they learn about new ways to elevate their business at the 2017 Ontario’s Southwest Tourism Conference. The conference is an opportunity for delegates to network, learn about new trends and ensure they are up to date on the tourism industry. With a unique hands on experience, delegates of the conference will have the opportunity to “Experience Parts Unknown” and take a closer look at the unique opportunities the host city has to offer.


Currently, tourism in Ontario is growing at a healthy rate with more people choosing Ontario as their travel destination. In 2016, total inbound tourism was up 9.7%, including a 9.1% increase from the US; and outbound tourism was down 3.4%, showing more people are staying close to home.


For more information about the conference, click here.


Development Officer joins the team of the Norfolk County Fair & Horse Show

The Norfolk County Fair & Horse Show is pleased to announce that Catherine Lawrence has joined the team as Development Officer.  Catherine will be providing opportunities not only to the Fair, but our fundraising initiatives such as the Norfolk Wildlife Festival & Adventure Show, Eat & Drink Norfolk and the new “Knights of Valour” Show on June 16th


We welcome Catherine aboard and invite you to contact her at or call 519-426-7280 extension 234 with any partnership questions.


Click here for full media release. 

Newest addition to the Barrels Bottles & Brews Trail – Lonsbery Farms Brewing Co.

Lonsbery Farms Brewing Company is the newest addition to the region’s Barrels Bottles & Brews Trail, bringing the total to 9 locations, with 2 more opening soon. The trail welcomes visitors to enjoy flights of craft beer or small batch-ultra premium spirits and experience the history of Canadian Whisky and Prohibition. Lonsbery Farms will be the 1st  farm-based craft brewery in Southwestern Ontario and the 2nd within Essex County, capitalizing on the rapid growth in demand for craft beer in Ontario.


Click here for full media release. 

Announcing 2nd Annual Bluewater International Granfondo

 On August 6, 2017, the second annual Bluewater International Granfondo will welcome 750 cyclists to Lambton County’s Bluewaterland. The signature cycling event will start and finish along the shores of Lake Huron in Sarnia’s beautiful MikeWeir Park, and will feature three beautiful routes through scenic Lambton County.


“We were thrilled with the overwhelming support, success and positive feedback from last year’s ride”, said Kenneth MacAlpine – Chair of the Bluewater International Granfondo. “We are striving to make the 2nd annual a bigger and more exciting event.”


Click here to read more.

Henry Ford 150 Driving Tour wins award for Tourism Windsor Essex Pelee Island

Tourism Windsor Essex Pelee Island is revved up to announce winning the MotorCities National Heritage Area’s 2016 Award of Excellence in Tourism for the Henry Ford 150 Driving Tour.


Tourism Windsor Essex Pelee Island collaboratively worked together with MotorCities National Heritage Area, the Henry Ford Heritage Association, and the Detroit Metro Convention & Visitors Bureau, on launching the Henry Ford 150 Driving Tour as part of Henry Ford’s 150th birthday celebration. Spanning three years from 2013-2015, this celebration focused on the unique contributions and the legacy automotive industry titan, Henry Ford, had on both sides of the border.


Click here to read more.

With a Focus on Local and Organic Ingredients, The London Brewing Co-operative is Growing

logoIt’s official – The London Brewing Co-operative is on the move! The London Brewing Co-operative is thrilled to announce they are relocating to 521 Burbrook Place in the Old East Village this winter and expanding its operations to keep up with increasing demand for its truly local beers. The new home of this worker-owned brewery will include a tap room, retail space, and a larger brewing system. The brewery will be housed inside an innovative space shared with On The Move Organics, a local organic delivery company. The use of this space will create opportunities for visitors to better understand the value of local ingredients and to taste the benefits that they bring to the beer and other products.


Click here to read more.

Announcing Winners of the 2016 Ontario Tourism Awards of Excellence

Ontario Tourism Marketing Partnership Corporation-Announcing WinThe Ontario tourism industry’s best and brightest were celebrated at the annual Ontario Tourism Awards of Excellence Gala on Tuesday, Nov. 22 at The Westin Ottawa. The Ontario Tourism Awards of Excellence recognize industry successes by acknowledging those who have made significant contributions to Ontario’s tourism industry.


Jointly presented by the Culinary Tourism Alliance (CTA), the Ontario Tourism Marketing Partnership Corporation (OTMPC) and the Tourism Industry Association of Ontario (TIAO), the Ontario Tourism Awards of Excellence are divided into three respective categories. The Culinary Tourism Awards of Excellence are about the passion and excellence of those dedicated to advancing food tourism in Ontario, and recognizing those who work hard to tell the stories of our growers, producers, chefs, winemakers and brewers. The Tourism Marketing and Travel Media Awards of Excellence celebrate those who contribute to Ontario’s tourism industry through impactful partnerships, marketing activities and media relations. The Tourism Industry Awards of Excellence are presented to organizations, businesses and individuals that represent the quality of outstanding offerings that make Ontario a world-class destination.


Click here to read more and full list of winners.

Haldimand County Economic Development and Tourism Division Recognized Nationally for Marketing Excellence

Haldimand County Economic Development and Tourism Division was presented with a 2016 Marketing Canada Award from the Economic Developers Association of Canada in Saskatoon on October 25th.


The Economic Developers Association of Canada (EDAC) is Canada’s national association of over 1,000 economic development professionals, representing every province and territory across Canada. The Association recognizes that marketing a community is an integral part of economic development. The Economic Developers Association of Canada’s Marketing Canada Awards acknowledge and celebrate communities who excel in marketing. Submissions of promotional and marketing material produced by large and small municipalities across the country are entered into this prestigious competition.


Click here to read more.