Past Industry News

Regional hub for Canada 150 celebrations & Official 2017/2018 Visitor Guide unveiling

Tourism Windsor Essex Pelee Island (TWEPI) is thrilled to announce the launch of two important communication pieces – the website and the Official 2017/2018 Visitor Guide for the region. Canada is celebrating its 150th birthday and the website will serve to gather information on Canada 150 celebrations throughout Windsor and Essex County.


In the spirit of the celebration, Point Pelee National Park, one of Canada’s national treasures, has been selected to be the focus of this year’s Visitor Guide cover, and it was a natural choice to hold the launch event at this gateway to nature, adventure and discovery right here in our own backyard.


The Media Conference will be held on Friday, April 21st at 11:15AM at the Marsh Boardwalk, Point Pelee National Park.


For more information, click here.

It’s “Foodie Thyme” In Kingsville

Eat, Drink, Dine Kingsville (EDDK), already well established as the premiere dining district of Essex County, is adding a twist to their annual Spring restaurant week. “Foodie Thyme” goes beyond the EDDK tradition of pairing delicious fare with Essex Pelee Island Coast (EPIC) Wines. From April 17-30, 2017, EDDK has added new this year a “Food Thyme Passport” on which diners can collect stamps from participating restaurants with a minimum purchase of $25. Once five stamps are received, passport holders are eligible for a draw to win delicious EDDK prize packages!


Visit any one of EDDK participating locations to pick up a “Foodie Thyme Passport” and begin your journey. To learn more about the prize packages visit


To read more, click here.

Get a Taste of Norfolk

The Norfolk County Agricultural Society is excited to announce that “Eat & Drink Norfolk” is back for its eighth consecutive year. Dates for this year’s event are Thursday, April 6th from 5:00 pm to 10 pm, Friday, April 7th from 5:00 pm to 10:00 pm and open again on Saturday April 8th from 1:00 pm until 10:00 pm. “Eat & Drink Norfolk” provides an opportunity to come out to a relaxed atmosphere in the AUD at the Norfolk County Fairgrounds, to mix and mingle while sampling local products from over 30 participating vendors. Many well-known local restaurants, wineries, breweries and food producers are back again along with some new vendors who are participating for the first time.


Continuing to ride the wave of success, “Eat & Drink Norfolk” was recently named one of Ontario’s Top 100 Festivals & Events for the third year in a row. “We are so excited to receive this provincial designation. Our success is a reflection of the high quality of the participating local restaurants, wineries, breweries and food producers as well the community that continues to support us year after year. The dedication of our vendors, staff, volunteers and sponsor partners has resulted in a truly amazing event” states Zorad.


For more information, click here

Announcing the Winners of the Best of Windsor Essex

Tourism Windsor Essex Pelee Island (TWEPI) is pleased to announce the winners of the second edition of the Best of Windsor Essex, a campaign that ran from January to February 2017 with the ambitious goal of putting together the most comprehensive list of the “Best Of” things to see and do in the region.


Winners of the Best of Windsor Essex were announced at a special Awards Ceremony on Wednesday, March 29th 2017. In addition to commemorative plaques, a letter of congratulations and bragging rights, winners will also be mentioned in TWEPI’s 2017/18 Official Visitor Guide and TWEPI’s micro-site, www.bestofwindsoressex.caFinalists and winners will be able to use this campaign to differentiate their business, increase their visibility, validate their achievements, and act as a strong testimonial of their offerings. Furthermore, this campaign has created an authentic list that is expected to resonate with visitors, giving TWEPI the opportunity to highlight some of the best of what the region has to offer. 


To see a full list of the winners, click here


For more information, click here

Local and Craft Producers Enter The Dark Side Together…

Gunn’s Hill Artisan Cheese and Upper Thames Brewing Company are proud to announce a new local partnership. Driven by a love for locally crafted artisanal cheese and beer, the two paired up to create the ‘Dark Side of the Moo’ cheese. Gunn’s Hill uses their Oxford Harvest cheese to soak in Upper Thames Brewing Company’s Dark Side chocolate stout beer for three days and then ages it for three months.


There will be an official release of the cheese all day this Saturday March 25, at both Gunn’s Hill Artisan Cheese and Upper Thames Brewing Company. Both locations will have samples and pieces available to purchase on site. 


For more information, click here

Country Music Week 2016 Delivers $8.4 Million in Economic Impact

The Canadian Country Music Association (CCMA) announced today that Country Music Week 2016, which was hosted in the City of London for the first time, delivered $8.4 million in economic activity to the Province of Ontario. Over 7,800 attendees filled Budweiser Gardens for the culmination of Country Music Week, the 2016 CCMA Awards Show. When tickets for the 2016 CCMA Awards Show first went on sale in December of 2015, the ticket allotment sold out in mere minutes – the fastest to-date in CCMA history.


“It’s great to see that our investments in events like Country Music Week result in substantial benefits for artists and communities alike. It’s a real win-win,” said Duncan McKie, President of FACTOR.


An economic impact assessment of the event, administered by the Canadian Sport Tourism Alliance, shows that 18,500 music fans and industry professionals took in one or more of the Country Music Week marquee events between September 8 and 11, 2016. More than 4,900 people from outside of London travelled to the city to take in Canada’s largest annual combination of industry conference and music festival dedicated to the genre of country music.


Click here to read more. 

Tourism Stakeholders “Experience Parts Unknown” and Prepare for Upcoming Season

On March 7th & 8th, the London Convention Centre will host nearly 250 tourism industry professionals as they learn about new ways to elevate their business at the 2017 Ontario’s Southwest Tourism Conference. The conference is an opportunity for delegates to network, learn about new trends and ensure they are up to date on the tourism industry. With a unique hands on experience, delegates of the conference will have the opportunity to “Experience Parts Unknown” and take a closer look at the unique opportunities the host city has to offer.


Currently, tourism in Ontario is growing at a healthy rate with more people choosing Ontario as their travel destination. In 2016, total inbound tourism was up 9.7%, including a 9.1% increase from the US; and outbound tourism was down 3.4%, showing more people are staying close to home.


For more information about the conference, click here.


Development Officer joins the team of the Norfolk County Fair & Horse Show

The Norfolk County Fair & Horse Show is pleased to announce that Catherine Lawrence has joined the team as Development Officer.  Catherine will be providing opportunities not only to the Fair, but our fundraising initiatives such as the Norfolk Wildlife Festival & Adventure Show, Eat & Drink Norfolk and the new “Knights of Valour” Show on June 16th


We welcome Catherine aboard and invite you to contact her at or call 519-426-7280 extension 234 with any partnership questions.


Click here for full media release. 

Newest addition to the Barrels Bottles & Brews Trail – Lonsbery Farms Brewing Co.

Lonsbery Farms Brewing Company is the newest addition to the region’s Barrels Bottles & Brews Trail, bringing the total to 9 locations, with 2 more opening soon. The trail welcomes visitors to enjoy flights of craft beer or small batch-ultra premium spirits and experience the history of Canadian Whisky and Prohibition. Lonsbery Farms will be the 1st  farm-based craft brewery in Southwestern Ontario and the 2nd within Essex County, capitalizing on the rapid growth in demand for craft beer in Ontario.


Click here for full media release. 

Announcing 2nd Annual Bluewater International Granfondo

 On August 6, 2017, the second annual Bluewater International Granfondo will welcome 750 cyclists to Lambton County’s Bluewaterland. The signature cycling event will start and finish along the shores of Lake Huron in Sarnia’s beautiful MikeWeir Park, and will feature three beautiful routes through scenic Lambton County.


“We were thrilled with the overwhelming support, success and positive feedback from last year’s ride”, said Kenneth MacAlpine – Chair of the Bluewater International Granfondo. “We are striving to make the 2nd annual a bigger and more exciting event.”


Click here to read more.