Product Development & Workforce Resources

Use the resources below to help build your tourism product, event, experience and workforce. For more information on these resources, contact Joanne Wolnik.

ZingTrain Webinars Now Available for Download

As you may know, we recently teamed up with ZingTrain to host a three-part webinar series to help prepare your staff to welcome tourists back in Ontario’s Southwest this season.


The 3 webinars were:

Building a Culture of Great Service

Video File


3 Steps to Giving Great Customer Service

Video File


5 Steps to Handling Customer Complaints

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Here is a folder full of bonus materials that were mentioned in the training.


Tourism-Orientated Directional Signage (TODS) Program Review; Final Results

Over the past year and a half, the Ministry of Tourism, Culture and Sport (MTCS) and the Ministry of Transportation (MTO) have been engaging with tourism partners to review the Tourism-Oriented Directional Signage (TODS) program.  Ontario’s Southwest had by far the highest participation rate in this review and we would like to thank everyone who shared their comments.  Based on this feedback, MTCS will be implementing program adjustments to strengthen the program.  Improvements will included:

  • Extending full signing opportunities to campgrounds on freeways to permit the full spelling of a campground’s name
  • Allowing more rural downtowns, trail access points, museums and cultural centres to qualify for signage
  • Allowing tourism-designated outlet malls and regional travel information centres to apply for TODS signage on roadways
  • Strengthening program awareness and service delivery

For more information on the TODS program and the service review click here, or contact Joanne at


Bill 148 Handbook for Small Business

Bill 148, the Fair Workplaces, Better Jobs Act is intended to balance employee rights and economic growth by updating workplace laws across Ontario. The Ontario Chamber of Commerce and MNP LLP has written a handbook outlining the potential risks employers can expect from Bill 148, and offers human resources and operational strategies to help mitigate the impact. The handbook outlines the impacts businesses are likely to see from the numerous changes.


Click here to read the handbook.


Starting a Craft Brewery in Ontario Guide

The Ministry of Agriculture, Food and Rural Affairs has release a guidebook to starting a craft brewery in Ontario. Find helpful info including writing business plans, financing, marketing, support, regulations, and more.


Click here to access the guide.


Alcohol Service at Festivals and Large Public Events

Visit the Alcohol and Gaming Commission of Ontario to view current information regarding safe Alcohol service and Special Occasion Permits (SOPs) for Festivals or Large Public Events.


Sustainable Festivals Toolkit

Festivals and events play an important role to the tourism industry. Take a look at our Sustainable Festivals Toolkit for festival trends, best practices, and ways to grow your tourism festival.


Package Development Materials

Looking to create tourism packages for your business? Learn more about packaging, how to find the right partners, and how to develop the operations plan and programming behind the package using the information below.


Ontario By Bike

Over the past 5 years, Ontario’s cycle tourism sector has grown significantly. Tourism business have been recognizing how this impacts their business, and many in the region are becoming ‘Bicycle Friendly’ through Ontario By Bike. To learn more about this program, see the Ontario By Bike Cycling Tooklit.


Blue Flag Beaches & Marinas

Blue Flag is a highly respected and recognized international eco-label. Blue Flags are awarded to beaches and marinas that meet strict criteria for water quality, environmental education, environmental management, and safety and services. Learn more about getting your beach or marina certified.


Agri-Tourism Toolkit

There are many different things that need to be considered when entering into the agri-tourism industry. The Ontario Ministry of Agriculture, Food and Rural Affairs  has developed a series of resources and tools to help agri-tourism operators in the region evolve and grow their business.