Research, Reports and Statistics

This page features research, reports & statistics relevant to the tourism industry. For more information on these or other industry resources contact Joanne Wolnik.


Research in the Tourism Industry – Infographic

Research in the Tourism Industry



Skift – Travel News, Airline Industry News & Hotel Industry News

Trekksoft – Tour Operator Resource


For more detailed reports, please contact Joanne Wolnik.









2018 Consumer Database Survey Results

In late spring of 2018, we surveyed a random sample of our consumer e-mail database list with an online survey asking them about their travel patterns, spending, vacation planning cycles, and familiarity with the region. The following findings are the result of 552 respondents to the survey.




Visitor Profiles – Infographics


2017 Cycling Market Research Report

Ontario’s Southwest (OSW) partnered with Adventure Cycling, as recommended by Ontario based cycling associations, to gather market research on the Ontario, New York State, Ohio, Pennsylvania and Michigan cycling markets. As the main geographic targets for the Ontario’s Southwest region these provinces and states were the most applicable for outreach. The research was gathered through an online cycling survey, answering question about cyclist’s current and future trips.


Click here to read the report.


2016 Alternative Accommodation Study

The Counties of Elgin, Norfolk and Haldimand recognized that they were facing a challenge in providing suitable accommodation options for visitors to the region during the peak tourism season. The study that follows documents the existing inventory of accommodations, the opportunities for more accommodations and identifies the best practices to attract and incent new alternative accommodations. 


Click here to read the report.


Tourism Statistics


2014 Gateway to Growth, Annual Report on Canadian Tourism: Focus on US market.


The Tourism Industry Association of Canada (TIAC) and HLT Advisory have published the Annual Report on Canada’s Travel and Tourism Industry. This edition reports global and domestics statistics, and focuses on the United States; Canada’s best customer, biggest competitor and a potential gateway to growth in international visitation through the promotion of bi-national travel.


2014 Regional Tourism Profiles


The Ministry of Tourism Culture and Sport recently updated its Regional Tourism Profiles with 2014 data.


Each profile includes:

– Visitor Statistics
– Visitor Spending Statistics
– Hotel Statistics
– Tourism Related Establishments


The Regional Tourism Profiles are available via Please select Region 1 from the drop down box and click go!


Please note: Please note that due to changes in Statistics Canada’s methodology, 2011 domestic data is not comparable to previous years. Also note that due to changes in Statistics Canada’s methodology, caution should be used when comparing 2013 US and Overseas data to previous years.


Looking for the latest hotel trends in Ontario’s Southwest? SWOTC is working with PKF Hospitality & Tourism Business Advisors to monitor Occupancy Rate, Average Daily Rate, and Revenue Per Available Room. Contact us for more information.