Current Marketing Opportunities

Ontario Travel Online Packages: Winter Marketing Program

Early in the season OTMPC’s 2017/18 winter marketing will inspire consumers to take an Ontario getaway and, well into the new year, to book an unforgettable experience with family, friends or just for themselves. Consumers will be able to choose from a menu of enticing options including indoor or outdoor winter adventures to seasonal festivals, live theatre and spa retreats. The marketing program launches mid-November and will run through to mid-March 2018.


Winter gift and getaway packages that align with OTMPC’s marketing will be displayed in their respective experience pages on and have the potential to be used as content within our owned and earned channels: the website (content and itineraries), media relations, digital and social media, e-mail, etc. All packages are integrated with the Trip Planner tool, allowing travellers to include them as they create personalized itineraries.


There will be a particular focus on packages for the following experiences that are available mid-November 2017 through to April of 2018:

  •      Outdoor Adventures
  •      Spas and Wellness
  •      Arts and Culture
  •      Urban Adventures
  •      Festivals, Events and Live Music
  •      Food and Drink
  •      Snowmobiling
  •      Fishing

The opportunity to post experiential criteria-based packages is available to industry partners free of charge. If you are interested in submitting a package for consideration, please do so by November 2, 2017.


Entering packages is a simple process. Log in to, click on the ‘Manage Packages’ link at the bottom of the page and work through the flow. It is very user friendly and prompts you for all required information. Links to the package criteria and guidelines are included in the flow – take a look at them before starting to enter your information. Each package must be accompanied by a single image that reflects the consumer experience (minimum 1920 x 800 pixels, maximum 4 MB). Also, please ensure that the URL that you provide is a link to where consumers can find complete details and pricing of the package on your site, not to your home page.


Once a package is entered it takes about five days for it to be reviewed, approved and translated before it is live on the site. Packages come down from the site once the ‘End Date’ has passed but remain in your account; you can edit existing packages or add new ones at any time. Even if you do not have packages that align with this particular campaign, this is a good time to review your packages and make any necessary edits or add new offers.


For more information about listing your FREE package, please contact:

Marie Cheesman



Toronto Outdoor Adventure Show

This year we will be coordinating an OSW Pavilion at the Toronto Outdoor Adventure Show, happening February 23 – 25, 2018. Space in this show fills up quickly so we will need to confirm how much space we will need soon.


By going in as a group, you are able to participate at a reduced cost and utilize partnership funds that you would not have access to going into the show individually. The cost of a 10×10 booth space will be approximately $900 compared to $1,495. This special price is being offered by OSW to encourage more partners to participate and off-set some of the other costs associated with doing a show in Toronto.


If you are interested in participating in this show we strongly encourage you to budget for the full amount as we may not be able to use partnership every year for the show. If you are interested in participating in the pavilion based on the costs outlined above, please contact Jen Moore at as soon as possible.



Partner Offers Program

Ontario’s Southwest (OSW) invites you to participate in our upcoming marketing campaigns for 2017. Offers will be published on and traffic will be pushed to these offers with multi-channel digital campaigns. The target markets for these campaigns are nearby US States, Michigan, Ohio, and Western New York, the GTA, and Southern Ontario markets outside of Ontario’s Southwest. The BWC campaign will be in market year-round beginning in mid-May and the Waterfront campaign will be in market from June to September of this year.


How You Can Participate
An integral part of the campaign is the call-to-action to the consumer in the form of tourism product offers that will be promoted on and linked to the operator’s website for fulfillment. We are looking for you, the tourism operator, to supply these offers and deals for inclusion in this campaign. We encourage you to participate, at no cost to you, and to leverage this investment to help drive traffic to your business. Each industry partner will be permitted to submit up to 5 unique offers for inclusion in the campaign.


To participate, please complete the Partner Offer Contract and Offer Submission Form (Excel) from the documents below.


Partner Offers Program Outline & Contract

Accommodations Partners Program Outline & Contract  (Unique offers opportunity information for Accommodations providers)

Offer Submission Form (download will begin automatically on click)


Partner Offer Program Results from Previous Campaigns


Waterfront Campaign – 2015 (To view the full Waterfront Campaign report, please visit the 2015-16 Marketing page)

Beer, Wine & Culinary Campaign – 2015 (To view the full Waterfront Campaign report, please visit the 2015-16 Marketing page)

Summer Campaign Offers Results – 2014

Fall Campaign Offers Results – 2014


Listings on

Are you a tourism business owner in Southwestern Ontario? Are you holding a major tourism event that will draw thousands of visitors to the region? You could qualify to list your business or event on our regional tourism website: Please see the Guidelines and Criteria for Submissions to see if your submission meets the set guidelines. Only those submissions meeting the set guidelines will be posted on the regional tourism website. Please send all submissions to JT Uppal.


Ontario Tourism Marketing Partnership Corporation Marketing Opportunities

Submit Your Listings to

Submit new business listings, tourism packages, festivals and events to for FREE, or update your existing listings. Click here for more information on submitting your listing.


Engage with Ontario Travel on social media.

Partnership Opportunities 2017

Partner now! Leverage OTMPC’s marketing initiatives and take advantage of a wide variety of available partnership opportunities to bring the world to Ontario.

Discover Ontario Mobile App

Include your festival, event or attraction on Ontario’s new festivals and events mobile app. It’s free and easy, simply submit or update your listing. Check out the app at