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Southwest Ontario Tourism Corporation (SWOTC) Strategy

The following document provides an overview of the strategic themes for SWOTC, covering the 2018-2020 time frame.

Transforming SWOTC into a World-Class RTO – Strategic Plan for 2018-2020


Strategic Market Sectors & Marketing Target Markets

SWOTC’s Strategic Market Sectors are Culinary, including Wine & Craft Beer, Waterfront, and Significant Event Opportunities. These sectors were chosen as a result of recent, in-depth research including the following:

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  1. ‘Recent Research’, dominated by the results of the Ontario Tourism Marketing Partnership Corporation (OTMPC)/RTO-funded Consumer Insight Research project completed by TNS, and supplemented with up-to-date website traffic statistics from our consumer website.

  2. TNT Priority Projects’, a review of selected consultant reports completed under the direction of the Transition Network Team in 2011.

  3. ‘Other Research’, largely aligned by tourism industry sub-sector from a wide variety of sources.

To see more information in regards to this research, please refer to the strategic themes document referenced at the top of the page.