About Us

Southwest Ontario Tourism Corporation (SWOTC) is the provincially mandated Regional Tourism Organization for Southwestern Ontario. The region is publicly branded as ‘Ontario’s Southwest’. To find out more about our organization, our Vision, Mission, Values & Driving Principles, and our history, please visit the Overview page in the About Us menu.


SWOTC works with 10 Destination Marketing Organizations (DMOs) and tourism industry stakeholders across Southwestern Ontario to promote Ontario’s Southwest as a vibrant and prosperous tourism region. Our priority Strategic Market Sectors of focus are Culinary, Waterfront, and Significant Event Opportunities. For more information on our strategy, please visit the Tourism Strategy page.


The organization is governed by strong 11-member leadership Board of Directors comprised of leaders from across the industry. The Board plays a critical role in helping to shape and accelerate tourism in Ontario’s Southwest. Learn more about our Board and its members on the Board of Directors page.


To meet the SWOTC team, visit the Staff/Contact page.