Meet the Team
Executive Director
“My favourite thing to do in Ontario’s Southwest is canoeing down a portion of the lower Grand River with my dad every year. It’s amazing how far away from everything you feel once you’re on the water.”
Joanne Wolnik
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Overseeing the organization’s activities and implementation of the strategic plan.
Attending industry events to build relationships with others working in the tourism industry.
Learning about the constantly evolving tourism industry to ensure that opportunities provided by the organization are relevant and provide value to partners.
Marketing & Communications Manager
“My favourite thing to do in the region is to take a stroll along the floating boardwalk at Point Pelee National Park. It’s incredibly peaceful with wildlife sightings along the wetlands.”
Jen Moore
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Developing and implementing marketing strategies and advertising campaigns that increase awareness and entice visitation.
Crafting opportunities for marketing partnerships that foster alignment across the region and extend our reach beyond our individual capacities.
Cultivating and maintaining relationships with key stakeholders and media contacts vital to our marketing efforts.
Tourism Development Manager
“My favourite thing to do in Ontario’s Southwest is visiting Point Pelee National Park for hiking, biking, canoeing, or hanging out at one of the many beaches!”
Kelleagh Alexander
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Championing experiential tourism development by hosting Unlocked and Inspired and Coach the Coaches Training.
Encouraging tourism incubation development with "Spark" mentorship and grant programs.
Supporting workforce development through industry equipping, training, and planning the Southern Ontario Tourism Conference partnered with RTO3.
Research & Strategic Partnerships Manager
“My favourite thing to do in the region is spring gardening, summer lake plunges, autumn harvest food, and winter small town trips!”
Ana Baxter
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Performing research and data insights for planning, developing, and marketing a variety of tourism projects.
Developing partnership projects to share resources through strategic collaboration.
Supporting organizations with participating in the Rainbow Registered Accreditation program.
Industry Relations Coordinator
“My favourite thing to do in Ontario’s Southwest is experiencing the region’s natural beauty by exploring the many trails and beaches!”
Emma Rowley
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Building and maintaining relationships with operators and tourism-related organizations.
Assisting operators in determining what programs are available to provide value and meet their operational needs.
Supporting the execution of sustainability initiatives and projects including the organization’s Sustainability Strategy Report.
Communications Coordinator
“My favourite thing to do in Ontario’s Southwest is searching for delicious experiences all over the region where I can take photos and learn about my favourite beverages & food!”
Megan Carman
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Supporting organizations in using our online portal to submit their events and manage their business listings.
Amplifying events, experiences, and offers on social media channels.
Sharing information of relevance to tourism partners in our industry newsletter.
Administration Coordinator
“My favourite thing to do in Ontario’s Southwest is exploring the emerging beverage and food scene and finding new local shops to visit!”
Alayna Simpson
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Contributing to the team’s overall efficiency and productivity by participating in efforts to maintain organization.
Assisting in facilitating the coordination and execution of events that provide value and bring together industry partners.
Answering the inquiries sent to admin@swotc.ca!
Want to learn more?
Our team has a variety of resources and opportunities available to support organizations across southwestern Ontario. Learn more by exploring our Engagement Package or booking a 20-minute call with a team member.