Research Reports & Insights
Data turns into insights. Insights inspire action.
But data can be tricky: identifying what we need to know, ideating how to find the information, capturing, analyzing, understanding, managing, implementing… it’s a lot.
In this page you will find sparks of data, mostly highlights restricted to what can be shared online. But what we intend the most, is to enhance your understanding on how to use it, the “so what” part of things. Our wish is to support every operation in our region, for you to use informing evidence to feel empowered and confident in your decision making. To reach your full potential, understand your competitive advantage, craft exciting new things, and maintain the good old ones that serve you.
This requires a specific, and sometimes custom approach that cannot be done just through a website, using general data… so:
Let’s work together. We are here to help you use the data, even if it is in small steps.
Click here to contact OSW, tell us what you need.
The Snippet (Updated Monthly)
The Snippet is a one page, clickable snapshot of the latest data available in our region. It’s updated regularly.
The Snippet likes to travel, and is made to be shared.
Acronyms Legend:
ADR - Average Daily Rate
DC - Destination Canada
EA - Environics Analytics
OCC - Occupancy
n - Number of Individuals Surveyed
YoY - Year-over-Year
RevPAR - Revenue per available room
If you know ALL 5 of these things, we’ll be seriously impressed!
I know when my busiest months are and know if I have capacity to expand into shoulder season.
I know how to read accommodation reports and what it means to my operation.
I know who my ideal visitors are, where they live and what they like to do during their travels.
I know the type of of data my operation needs, and reach out to learn how it may be available.
I know who my ideal partners would be if I was to develop a trail or packages.
Customized Offerings
To gain data and insights that are more specific to your organization and to protect data ownership and competitive aspects, custom data reports are available to industry stakeholders upon request including:
Demographic data of the area of your operation to illustrate facts on population, education, income, housing, labour, and a map of the area.
Demographic data of the target market intended in the application, includes facts on population, education, income, housing, labour, and a map of the area.
Visitor origin, data illustrating where visitors are coming from within your DMO catchment.
Segmentation, analysis of potential market size for a new product/service (USA and CAD).
Segmentation, analysis of your current visitors by providing postal code data (USA and CAD).
