Southwest Ontario Tourism Corporation (SWOTC) is the provincially mandated Regional Tourism Organization for Southwestern Ontario, also known as Region 1. The region is publicly branded as ‘Ontario’s Southwest’.

SWOTC works with 10 Destination Marketing Organizations (DMOs) and tourism industry stakeholders across our region to develop and promote Ontario’s Southwest as a vibrant and prosperous tourism region.

Regional-Map_no dmo logos.jpg

Our priority Strategic Market Sectors are:

  • Culinary, including Wine & Craft Beer

  • Waterfront

    • Directly includes – Beaches, Boating, & Fishing

    • Indirectly includes – Birding, Cycling, Motorcycling, & Camping

  • Significant Event Opportunities