Experience Development
Develop New Experiences With Us
Today's travellers seek more than just sightseeing, they desire meaningful connections with local people, cultures, and environments. They're eager to immerse themselves in unique, off-the-beaten-path experiences that engage the senses and offer genuine cultural insights.
Why offer experiences?
Meet Traveller Expectations: Align with the growing demand for authentic, immersive experiences.
Stand Out: Differentiate your offerings by emphasizing value and uniqueness over price.
Expand Opportunities: Attract new markets, encourage repeat visits, and foster partnerships.
Maximize Resources: Use existing infrastructure creatively to offer new experiences.
Boost Off-Season Business: Maintain engagement and revenue year-round.
If you’re interested in learning more about how you can enhance or develop new experiences you’re in the right spot!
What support is available?
Signature Experience Program
Experience Development Training
Guidebooks
Programming is generally centered around one or more of the following four things:
Providing access to a special place
Sharing a skill that’s been crafted by the host
Putting purpose behind passion (e.g., eating local food, crafting with a local artisan, cultural immersion, exploring nature)
Has a focus on being transformational, engaging and immersive - inviting guests to not only be a part of it but become active and engaged
The host brings an element to an experience that cannot be replicated
The experience must be bookable and have a clear outline of value proposition
What is an experience?
A few success stories!
Udderly Ridiculous Farm Life
Ottercreek Woodworks
Jireh Hills Family Homestead
Learn from these video case studies with businesses in Ontario, Alberta, and Manitoba that have created experiences, shifted their business strategy, and are willing to share what they have learned!
Experience Development Case Studies
