
Experience Development Training
Idea to Experience:
Experience Development Course
This course offers experience development training to individuals interested in building new experiences from idea creation to being ready to market.
What is Included
The course include multiple different elements to support your learning both in person and online.
Key Information
Who is this course for? Anyone interested in creating a visitor experience - no tourism background needed.
You'll participate in two in-person experiences at Ottercreek Woodworks and Udderly Ridiculous Farm Life, join regular online gatherings to exchange ideas and ask questions, watch pre-recorded lessons, and complete guided activities that will contribute to your final experience plan (approx. 18 hours total).
There are 24 spots, available on a first-come first serve basis.
Cost: $375 all inclusive
Hat Trick Farms, Beyond the Vase
TJ Stables, Spirit Horse Encounter
Everything to Know
Module 1: Introduction to Experiential Tourism
Establish an understanding of experiential tourism by learning about the benefits generated from hosting an experience. Gain insights by learning about multiple examples of experiences within Southwestern Ontario. You’ll visit Ottercreek Woodworks to participate in an experience from the perspective of a visitor.
Key Date: Wednesday, September 17th from 1:00pm to 4:00pm
Participant Feedback
The award-winning Tree to Table experience by Ottercreek Woodworks.
Red Barn Brewing Company is another award-winning business within the region.
Watch the videos below to hear from alumni from Unlocked & Inspired, our previous experience development course, to learn more!

Frequently Asked Questions (FAQs)
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That’s more than okay. The course will help you brainstorm and refine an experience idea that aligns with your passions and interests, and organization’s operations.
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We have been so lucky to have been able to host Unlocked & Inspired for many years, with the support of Celes Davar. Many of the key learnings will be the same as Unlocked & Inspired with adjustments to ensure that the course is more adaptable to accommodate everyone’s busy schedules and that the content can be easily translated into actions to support the development and delivery of your experience.
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Absolutely! While this course is primarily online, we want to ensure that everyone has an opportunity to interact and share ideas. You will have a chance to meet everyone during week 1 when participating in the first in-person experience. You will also interact with people during regular live sessions and the second in-person experience.
Turn your idea into an experience!
Presented in partnership with:
