Marketing Opportunities
Promote Your Business With Us
We all have amazing stories to tell and know that travel-related storytelling, in all its many forms, is of great interest to our consumers. Your input will help with Ontario’s Southwest (OSW) content needs. From feeding posts on social, the website, to our email marketing content and paid media campaigns.
You, our industry partners, are the vital source of information in helping us tell your stories.
We can’t wait to hear from you.
Paid Marketing Opportunities
The following opportunities provide you with access to high-quality photography, collaborative social media posts, and/or OSW’s engaged consumer audience so that you can position your business for success with the guidance of Team OSW.
Are you ready to invest in your business?
Click on the products and services below to get started.
Ontario's Southwest (OSW) will match up to $570 (total value is equal to $1,140) for a professional photoshoot at your business/organization. We’ve contracted Damian Dudek (Dudek Photography) for these photoshoots.
You’ll receive:
60 edited digital photographs that can be used to promote your offerings.
If you have any questions, please see the frequently asked questions below (FAQs) or contact rose@swotc.ca.
To add this item to your cart, click “Add to Cart” below. When you are ready to check out, don’t forget to click on your cart in the bottom right corner to pay for the opportunities you’ve selected. Our photographer, Damian Dudek will contact you after receiving your submission.
Program Overview
Ontario’s Southwest (OSW) will match $500 toward a content creator collaboration for your tourism business or organization.
The total creator fee is $1,000:
$500 paid by the participating operator
$500 matched by Ontario’s Southwest
Through this program, participating operators can work with a vetted content creator to showcase their experience, business, or destination through engaging, social-first content.
Why Participate?
This opportunity is designed to help you:
Reach new and targeted audiences
Create fresh social media content
Showcase your experience in an authentic way
Highlight what makes your business, organization, or destination worth visiting
What You’ll Receive
Your collaboration will include:
One social media reel created for your business, organization, or destination
The reel posted on the creator’s social media channel(s)
Collaborator tagging, where possible, for:
Your business/organization
Ontario’s Southwest
The local Destination Management Organizations (DMOs), where applicable
Access to content created during the collaboration, such as photos and/or b-roll, where possible
Available Content Creators
When purchasing this opportunity, you'll be able to select from a vetted list of content creators who have been chosen by Ontario’s Southwest based on audience engagement, content quality, and fit with tourism experiences in the region.
Current creators include:
Amal: @AmalOffDuty [Media kit]
Jenelle: @mapsnsnacks [Media kit]
Jennifer: @TheTailgateTakeout [Media kit]
Kathleen: @ThatTravellingBeach [Media kit]
Nina: @_NinaNgo [Media kit]
Niss: @NissVlogz [Media kit]
Each creator has a unique audience, content style, and area of expertise. To help you choose the best fit for your business, please click the link after each creator’s name for their media kit.
**Please review the available creator media kits before making your selection.
Your Responsibility as the Operator
The participating operator is responsible for hosting the experience being featured, which may include a stay, meal, attraction visit, tour, workshop, or another tourism offering needed for the creator to properly experience and capture the business or destination.
How It Works
Before purchasing this opportunity:
You will review media kits.
After purchasing this opportunity:
You will select a content creator from the creator list, based on availability.
Ontario’s Southwest will connect you with your selected creator.
You will coordinate directly with the creator to confirm visit details, timing, deliverables, and reel approval before posting.
Ontario’s Southwest staff will be available to provide virtual support as needed.
Availability
Each creator can participate in up to 4 collaborations through this program, so we recommend purchasing early if there is a specific creator you are interested in working with.
Creators may decline individual collaboration opportunities if the opportunity is not the right fit for their schedule, location, or content style.
Questions?
If you have any questions, please contact rose@swotc.ca.
How to Purchase
To make an order, click “Add to Cart” below and complete the information form.
When you are ready to check out, don’t forget to click on your cart in the bottom right corner to pay for the opportunities you’ve selected.
Feature your content (blog, video, or landing page) in OSW’s email template to our 67,000+ subscribers.
To add this item to your cart, click “Add to Cart” below. When you are ready to check out, don’t forget to click on your cart in the bottom right corner to pay for the opportunities you’ve selected.
You need a professional video of your business or destination, but high-quality videography is expensive. That’s why Ontario’s Southwest (OSW) created the Video Development Partnership Program.
OSW has contracted MS2 Productions to create and host an amazing video series within the region, and this is your chance to get in on it! Click here to see what it’s like working with MS2 Productions.
By partnering with OSW on this video series, you’ll get 50% off the videography costs (total cost $5,000 +HST) and additional benefits for free.
Here’s everything you’ll get:
A 6-minute episode taken horizontally - this is perfect for adding to your website or YouTube channel
A 30-second vertical video - optimized for Instagram Reels, Facebook Reels, YouTube Shorts, and TikTok
A 4K B-roll package (downloadable)
Videos will be amplified on OSW’s consumer channels that have a combined audience of over 94,000 (Instagram, Facebook, TikTok, and YouTube)
Inclusion in OSW’s newsletter, which has over 66,000 subscribers who are interested in travelling to the region
There are a limited number of video partnerships available, so purchase your spot now before they sell out. The sooner you book, the better chance your ideal shooting date will still be available. Especially if you’d like to shoot in the summer.
To add this item to your cart, click “Add to Cart” below. When you are ready to check out, don’t forget to click on your cart in the bottom right corner to pay for the opportunities you’ve selected. Melissa from MS2 Productions will contact you after receiving your submission.
Free Marketing Opportunities
Submit Your Business Listing
Are you a tourism business owner in Southwestern Ontario? Then this free marketing resource might be for you!
You could qualify to list your business on our regional tourism consumer website: OntariosSouthwest.com which sees over 877,000 visitors per year.
Please see the Guidelines and Criteria for Submissions. Only those submissions meeting the set guidelines will be posted on the regional tourism website.
OSW reserves the right to make final decision on which submissions are included on website.
Get Featured in our Summer Marketing Efforts
Your input is vital to fueling Ontario’s Southwest content and communications efforts.
The information that you provide below may be utilized in our posts on social media, our website content, and our paid media campaigns that run from June 17th to August 16th, 2026.
If you wish to have your content considered for our summer paid media campaign, please fill out this form prior to June 10th, 2026.
We will still welcome submissions past that date for potential use on social media.
Do you have video content that OSW can utilize to create Instagram/Facebook Reels, TikToks, or YouTube Shorts? Please upload your videos here.
Travel Media
If you’re a content creator, writer, or influencer looking to collaborate with OSW, click here.
