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Blog Content Development and Promotion

SWOTC would like to work with you to develop blog content that we can collectively use to promote your business. SWOTC staff will write a blog on your behalf. This blog post will be hosted on the Trip Inspiration section of Ontariossouthwest.com and on your website. Promotion of this blog will take place on SWOTC’s social media channels. This blog can also be used in your own promotion as well. Booking deadline is August 1st, 2019.

Click here for full information and contract.


Co-op Boosted Facebook Posts

Access Ontario’s Southwest Facebook qualified audience of 50,000+; reaching more than 2,200,000 qualified people in bordering regions in Ontario (Kitchener/Waterloo & Niagara), GTA, Michigan, Ohio, and New York State with specific targeting. SWOTC will do all the programming to your specified audience, links will go directly to your website, and your full fiscal contribution will go to the post boost budget. Packages available from $200 to $650 for dates from April 1st, 2019 to March 31st, 2020.

Click here for full information and contract.


Sponsored Content E-mail Opportunity

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Promote your blogs, special offers & experiences to a qualified audience. Southwest Ontario Tourism Corporation (SWOTC) is now giving you access to its extremely qualified audience of over 44,000 email subscribers. Partner with SWOTC in an e-blast to feature your content to this database. You can feature your blog, offer or an experience in SWOTC’s email template with direct link going to the website of your choosing. 

Deployment dates are available from June 1st, 2019 to April 30th, 2020. You'll want to hurry and book early as spots are first come first serve.

Click here for full information and contract.

Co-Branded Email Blasts

Looking to promote your Waterfront or Beer, Wine and Culinary experiences to a qualified audience? Southwest Ontario Tourism Corporation (SWOTC) is now giving you access to its extremely qualified audience of over 44,000 email subscribers. Partner with SWOTC in an e-blast that features your content to this database. You are in charge of the content and SWOTC will program into its existing email template with all links going to the website of your choosing. Deployment dates from May 1st, 2019 to March 31st, 2020.

Click here for full information and contract.


Co-op Social Media Contests

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Take advantage of the Ontario’s Southwest Facebook qualified audience of 50,000+ and boost your email database with co-op social media contests. SWOTC will do all the programming and host the contest. All entrants will be signing up for your email database so you will be growing your lists. There is no fee to participate, you just have to provide the prize. Six spots available so sign-up today.

Click here for full information and contract.


Introducing Young & Free Press to Ontario’s Southwest

Maddie King & Andrew Gunn of young & free press

Maddie King & Andrew Gunn of young & free press

Imagine a media platform that provides teenagers the opportunity to cover news, explore food, art, and business, and report on concerts, plays and festivals throughout Ontario’s Southwest … well, this is exactly what happens at young & free press! The business is run by consultant Andrew Gunn, who is the owner and editor, and features four awesome high school students from St. Thomas. Together, the young & free press team cover news, culture & events across the region with a particular focus on London, St. Thomas, Elgin County, and Norfolk County.

The young & free press team will be travelling around Ontario’s Southwest every week throughout 2019. Check out their Instagram page and look especially for episodes of the show ‘Maddie & Andrew, Farm to Table’, presented by Fanshawe College, which features Andrew Gunn and seventeen-year-old journalist Maddie King visiting farms and reviewing restaurants! If you are interested in having these young, enthusiastic journalists visit and promote your business or highlight your community at no cost to you, just reach out through social media or connect with Andrew Gunn at andrew@youngandfreepress.ca.

Partner Content Intake Request

We all have amazing stories to tell and we know that travel-related storytelling, in all its many forms, is of great interest to our consumers. Southwest Ontario Tourism Corp. has identified seven themes in which to group experiential content. We are looking to you, our industry partners, to help us tell your stories by providing your best products/experiences below. Your input will help our content needs, from feeding posts on social, blog and the website to our email marketing content and campaigns.

Please fill in the appropriate information in the themes that are relevant to your business and submit to jt@swotc.ca


Market With Us

We have numerous ways you can partner with us to help spread the word about your tourism business. 

Click here to view the infographic on the opportunities.

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Partner Offers Program

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SWOTC invites you to participate in our upcoming marketing campaigns. Offers will be published on OntariosSouthwest.com and traffic will be pushed to these offers with multi-channel digital campaigns. The target markets for these campaigns are nearby US States, Michigan, Ohio, and Western New York, the GTA, and Southern Ontario markets outside of Ontario’s Southwest.

How You Can Participate
An integral part of the campaign is the call-to-action to the consumer in the form of tourism product offers that will be promoted on OntariosSouthwest.com and linked to the operator’s website for fulfillment. We are looking for you, the tourism operator, to supply these offers and deals for inclusion in campaigns. We encourage you to participate, at no cost to you, and to leverage this investment to help drive traffic to your business. Each industry partner will be permitted to submit up to 5 unique offers for inclusion in the campaign.

To participate, please complete the Partner Offer Contract and Offer Submission Form (Excel) from the documents below.


Listings on OntarioSouthwest.com

Are you a tourism business owner in Southwestern Ontario? Are you holding a major tourism event that will draw thousands of visitors to the region? You could qualify to list your business or event on our regional tourism website: OntariosSouthwest.com. Please see the Guidelines and Criteria for Submissions to see if your submission meets the set guidelines. Only those submissions meeting the set guidelines will be posted on the regional tourism website. Please send all submissions to JT Uppal.

The following is a list of criteria that must be adhered to for your submission to be considered for listing on OntariosSouthwest.com:

  • Businesses, Attractions, and Events must be tourism focused

  • Tourism Businesses and Events must be located and take place in Ontario’s Southwest, please see map to ensure your submission is located in our region

  • Tourism Businesses and Events must be of considerable interest to larger numbers of tourists, be market ready to welcome tourists, and encourage extended stays

  • To be considered for a listing, all submissions must be accompanied with a short description (no more than 75 words), full location address (including postal code), high-resolution photography, and a website URL for additional information

Please note that we do not list certain types of events on our calendar including:

  • Permanent, or semi-permanent art collections & exhibits

  • Theatrical plays

  • Lectures, workshops, seminars, training sessions

  • School events, classes, meetings, courses

  • Conferences, conventions

  • Open houses, reunions, anniversaries, homecomings

  • Meals, teas, parties, dances, pot-lucks

  • Beauty pageants, fashion shows, car shows, garden shows

  • Board or card games, bingo

  • Film (except film festivals), sing-alongs

  • Children's recitals, school concerts, trivia challenges

  • Children's and local sports competitions, season schedules, and tournaments

  • Marathons, triathlons, walks, fundraisers

  • Farmers’ Markets (could be included a listing in another section of website)

  • Garage sales, flea markets, sidewalk sales, yard sales, used book sales

  • Church and hospital bazaars, rummage sales

  • Political events, community service functions

  • Religious celebrations

SWOTC reserves the right to make final decision on which submissions are included on website. Please contact jen@swotc.ca with any questions.

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