JOB OPENING:

Digital Content Specialist (1-year contract)

Posting Date: Monday, February 23rd

Closing Date: 11:59 p.m. on Sunday, March 15th

Interested applicants, please email your resume and cover letter to admin@swotc.ca

Subject Line: Digital Content Specialist (1-year contract) Application

About Us – Ontario’s Southwest Regional Tourism Organization (RTO1)

Ontario’s Southwest Regional Tourism Organization (OSW) is one of the 11 provincially funded Regional Tourism Organizations (RTO) across the province of Ontario, reporting to the Ministry of Tourism Culture & Gaming. OSW is responsible for the execution of the organization’s strategy as set by the Board of Directors, in concert with tourism partners and Destination Management/Marketing Organizations (DMO’s) across the region.

Our mandate is to build tourism sustainably, inclusively, and work collaboratively with our partners in tourism. Learning to be a better ally is important to Ontario’s Southwest, and board and staff recognize we thrive when we are inclusive and value the opportunities to come together through tourism.

About the Role

The Digital Content Specialist plays a key role in OSW’s destination marketing efforts by developing and managing content across digital platforms. This position is responsible for creating and curating written and visual content for the organization’s website and social media channels.

This role translates strategic marketing goals into compelling digital content that takes consumers through the guest journey. It also plays a hands-on role in content planning, production, distribution, performance analysis and reporting to ensure owned and earned marketing KPIs are met.

Core Competencies of this Role

To succeed in this role, you bring:

• A strong understanding of digital marketing platforms and tools

• A talent for crafting compelling, visitor-focused narratives

• Solid project management and organizational skills

• A results-oriented mindset and ability to collaborate effectively within a cross-functional team

• The adaptability to thrive in a fast-changing, creative environment

Key Areas of Responsibilities

  • Social Media Management – Manage OSW’s consumer-facing social media channels (Instagram, Facebook, TikTok, and YouTube), including day-to-day planning, content creation, publishing, and monitoring. Stay up to date on social media trends and best practices to evolve strategies that position OSW as an innovative leader in the tourism space.

  • Website Management – Oversee the day-to-day management of the consumer-facing website, ensuring all content including listings, blogs, itineraries, landing pages, and microsites support the organization’s brand and marketing objectives. Using OSW’s designated online platform, create and update pages, enhance site structure, and improve the overall user experience based on performance data and industry best practices. Collaborate with the Marketing & Communications Manager to align content strategies to drive traffic to support campaigns.

  • Project Management – Support vendors and be the main liaison for OSW’s videography and photography partnerships.

  • Business Plan – Work with Marketing & Communications Manager to implement the marketing objectives and tactics outlined in the business plan, and track progress to ensure accurate, timely reporting to the Ministry.

  • Industry Engagement – Build and maintain relationships with tourism operators, DMOs, and other regional partners to source content, stay informed on developments, and ensure regional representation.

  • Collaboration & Flexibility – Support a collaborative team environment by communicating clearly with colleagues, adapting to evolving project needs, and contributing to cross-functional initiatives. Participate in quarterly in-market visits with the OSW team.

Preferred Skills, Qualifications & Requirements:

Education & Experience

  • Post-secondary education in marketing, communications, public relations, or a related field, or equivalent relevant work experience

  • Minimum 1-2 years of progressive marketing experience, preferably in tourism or a related sector

  • Proven experience in content strategy, digital content creation, and channel management

Technical Skills

  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), and Canva

  • CMS/CRM management (i.e. Granicus, Squarespace) and Survey Development Software (i.e. Survey Monkey)

  • A strong understanding of Microsoft Office Suite

  • Comfortable using various AI tools to enhance content production

  • Ability to capture content on a mobile device

Digital & Communication Skills

  • Exceptional writing, editing, and visual storytelling abilities

  • Deep knowledge of social media platforms and planning tools

  • Experience managing web platforms

Professional Attributes

  • Highly organized, collaborative, and responsive

  • Creative problem-solver with strong critical thinking skills

  • Embraces change and continuously seeks improvement

  • Demonstrated ability to work independently while contributing to team goals

  • Support a positive work culture and embrace the empowerment of others

  • Excellent communication skills – written and verbal – including being clear, succinct, and flexible with different audiences

  • Enjoy working with external stakeholders and have the desire to assist them in achieving their goals

The above is intended to describe the general content for the performance of this position.  It is not to be construed as an exhaustive statement of responsibilities and duties.

Job Details

Location: Remote

Travel: Occasional travel required - your mileage will be reimbursed

Client Contact: Limited, with a focus on virtual interaction

Position Type: Full-time, 1-year contract

Salary: Hourly rate is $22.00 to $25.50, with flexibility based on experience; group benefits eligibility and details are negotiable.

Direct Reports: There could be oversight of vendors/contract staff.

Reports to: Marketing & Communications Manager

Key Working Relationships: OSW internal team, Agency of Record, DMOs, tourism operators, and external vendors.

How to Apply

OSW is an equal opportunity employer committed to reflecting Ontario’s diversity through fair and accessible hiring practices. We encourage all qualified individuals to apply.

Please submit a cover letter and resume to admin@swotc.ca.