Available Programs
Tourism Tune-Up
Tourism Tune‑Ups gives business owners and operators the chance to connect one‑on‑one with Terrilyn Kunopaski, for a free, informal 90‑minute session focused entirely on your needs. Whether you’re working through a challenge, noticing a gap, or exploring a new opportunity, this is your space to talk it through with a tourism subject‑matter expert.
After the conversation, you’ll receive a customized report with clear strategic goals, practical recommendations, explanations for each suggestion, and guidance on how to put them into action.
Agritourism and culinary tourism businesses are encouraged to participate, to benefit from dedicated support from Rebecca Gordon at the Culinary Tourism Alliance.
Possible areas of focus:
The guest experience
Your approach to branding and storytelling
Partnership development
Visitor journey mapping
Market & export readiness
Traditional marketing
Experience development
Note: If this month’s sessions are full, future months will be available. All spots are offered on a first‑come, first‑served basis.
Terrilyn Kunopaski (call her Terri or TL!) has been in the travel and tourism space for 15+ years in various capacities.
Digital Improvement Program
The Digital Improvement Program connects tourism business owners and operators with Terrilyn Kunopaski and Katie Stanwyck for a hands‑on look at your online presence.
Once you register, Terrilyn and Katie will take a close look at your website, social media channels, and email newsletters (if applicable) to see how well they tell your story, support the visitor journey, and encourage engagement. You’ll receive a customized report with strategic goals and practical recommendations, along with clear guidance on how to put them into action.
When you meet virtually, they’ll walk you through what they found, chat about next steps, and help you build a realistic action plan. After you’ve made updates, they’ll check-in with you again to answer any of your questions and share any final notes.
The cost to participate is $199.
Note: If this month’s sessions are full, future months will be available. All spots are offered on a first‑come, first‑served basis.
Feasibility Study
For landowners who want to build—but don’t want to waste money getting nowhere. If you’re considering a project and feel stuck, unsure, or overwhelmed by planning rules, this service gives you clarity before you spend a dollar on design or consultants.
The feasibility study is a fixed-fee, written assessment of your land performed by Caroline Jager from C Jager Design, who owns the glamping operation, Homegrown Hideaway. You will receive a:
Zoning and planning policy review of provincial, county, and township rules, focused on what the regulations actually are for your specific land.
Use assessment outlining which uses are permitted, which require approval, and what the approval pathway looks like on your property.
Written report with a direct recommendation, a structured document you can share with your family, your lender, or your municipality.
Go / no-go verdict and suggested path forward, offering a clear professional opinion. No sitting on the fence.
45-minute follow-up call to walk through the report together and map out next steps
Cost: $272.50
Ontario’s Southwest is covering 50% of the $545 cost.
Email Emma at emma@swotc.ca to participate in the program.
Paid Marketing Opportunities
Opportunities are available to help you position your business for success with the guidance of Team OSW, including:
Capture OSW: Photography Partnership
Sponsored Content E-mail Opportunity
Content Creator Partnership Program
Video Development Partnership Program
