Hey Parents (and guardians),
we need your help in our Children who Travel focus group!

We’re inviting your child to participate in an in-person focus group as part of a market research initiative exploring children and youth travel experiences in Ontario Southwest.

This project is designed to better understand how children and youth experience travel so that tourism operators can create more engaging, family-friendly experiences. You are receiving this invitation because you recently completed a survey and expressed interest in a future focus group.

If you have a child, grandchild or know any children that would like to participate and share their voice, we will conduct 5 sessions based on age groups.
 

Sessions Details:

5-6 years old, 9:00am, Friday May 29, 2026 at the London Children’s Museum

7-8 years old, 11:00am, Friday May 29, 2026 at the London Children’s Museum

9-10 years old, 1:00pm Friday May 29, 2026 at the London Children’s Museum

11-13 years old, 5:00pm, Thursday June 4, 2026 virtual session

14-16 years old, 6:00pm, Thursday May 28, 2026 virtual session

The sessions will last approximately 60-90 minutes and will involve your child sharing their thoughts on travel experiences, preferences, and ideas through guided discussion and light activities. No preparation is required, and you are welcome to remain nearby or present during the session.

With your consent, the session may be audio recorded to support accurate note-taking and analysis. All responses will be kept confidential and anonymous, and findings will be shared in summary form only. Participation is entirely voluntary, and your child may choose not to answer any question or stop at any time.

As a thank you, in-person participants will receive a $100 Gift Card to the London’s Children Museum, or to another experience, and virtual participants a $50 gift card.

Spots are limited.

Questions? Email Ana Baxter at ana@swotc.ca