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Cycle Tourism Workshop Series (Packaging Development)

Cycle Tourism is BIG in Windsor Essex – and it’s about to get bigger with the opening of the Gordie Howe International Bridge and their dedicated pedestrian lanes, connecting visitors from the U.S. to Canada by bike (or foot).

Tourism Windsor Essex Pelee Island has big plans for late-2025 in 2026 profiling cycle tourism to both Canadian and U.S. travellers, including:

  • relaunch of our interactive maps at visitwindsoressex.com/bike

  • a refreshed Cycle Tourism Map with trail enhancements and connectivity using the Gordie How International Bridge

  • branding of cycle tourism in the forefront of our targeted campaigns

  • familiarization tours

  • content creator visits

  • and more!

TWEPI is offering complimentary workshops to learn more about what Cycle Tourism means to the region.

Packaging Development Workshop (Duration: 2 hours) TWO OPTIONS

  • County date: Wednesday May 7, 2pm at Canadian Transportation Museum & Heritage Village

  • City date: Thursday May 8, 9am at the WFCU Centre – Ontario Room (8787 McHugh Street, Windsor)

  • Speaker: Alternative Sales Solutions (Jennifer McGregor)

Building Connections: Developing The Group & Leisure Market
Designed to help tourism businesses build partnerships and strengthen their presence in the group and leisure travel market.  The cycling market prides itself on camaraderie and excursions which are truly memorable.  As a tourism business, being able to capitalize on this market by creating enticing travel packages is essential.  The workshop will teach you how to reach this market through breakout sessions, one-on-one coaching, and timely takeaways.

Cycle Tourism Development Workshop (Duration: 2 hours) TWO OPTIONS

  • County date: Tuesday June 24, 2pm at Canadian Transportation Museum & Heritage Village

  • City date: Wednesday June 25, 9am at the WFCU Centre – Ontario Room (8787 McHugh Street, Windsor)

  • Speakers: Ontario By Bike (Louisa Mursell & Peter McMurty) and regional active transportation partners

Pedal Your Way to Success: Developing Cycle Tourism for Your Business
Designed to help tourism businesses tap into the growing cycle tourism market and ensure for market-readiness.  Join Ontario By Bike and partners at one of these two informative workshops. Learn more about this market and opportunities to attract more cyclists, including binational visitors. Find out how to become a certified bicycle-friendly business as well as the new and existing regional cycling routes and promotions that are increasingly drawing more cyclists to the area.

Register today for one, two or all three workshops. Reminder emails will be sent for each event.


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April 30

Destination Bike - Welcoming Cyclists in Sarnia-Lambton

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Cycle Tourism Workshop Series (Packaging Development)