Market Readiness Program
This program is available to help you improve an area of your business, but with support. We know every business is different, so you’ll get one-on-one guidance to make sure the program actually benefits you!
Gain individualized support!
What is Included?
The program incorporates several components designed to deliver a thorough audit of your business, provide actionable recommendations, and ensure you are supported through the entire process.
Key Information
Who is the program for? This program is meant for businesses who want to make improvements but they don’t know where to start and need someone to help support them.
Value: The cost is subsidized from the original price of $4,600.
Cost: $2,000 all inclusive.
Who will support you?
Insert description about Terrilyn
Everything to Know
Initial Assessment
Each business will participate in a kick-off call to meet Terrilyn. Together you will:
Clarify expectations
Identify business goals, your target market, and perceived challenges
Share information to contribute to an initial audit of your business
Visitor Experience Audit: Pre-Visit
Before visiting your establishment, the “pre-trip” portion of the audit will take place to assess the experience of interacting with your business from a prospective visitor’s perspective. This includes:
Reviewing your business’s online presence (website, social media, listings)
Assessing the clarity, appeal, and functionality of trip planning tools
Evaluating the booking ease, storytelling, accessibility of information, and perceived value
Analyzing online reviews and user-generated content to understand customer perception
Visitor Experience Audit: In-Person Visit
Terrilyn will visit your business to:
Experience your business as a visitor and observe operations in context
Interview key team members (as available)
Complete a full Market Readiness & Customer Journey Audit to ensure a 360-degree understanding of the business including digital presence, guest experience, inclusivity, accessibility, sustainability, and overall product-market fit
Business Check-In
Following up on the in-person visit and audit, there will be a follow-up conversation. At this point, it might make sense to interview other team members to help fill any gaps.
Market Readiness Assessment & Plan
All findings will be compiled into a clear and actionable Assessment & Readiness Plan which will serve as a practical reference even when the program is done. The plan includes:
Strengths, gaps, and priority areas for improvement
A tailored list of recommendations and resources
A roadmap for implementation
Personalized Coaching
You’ll receive one-on-one coaching sessions, delivered virtually. Coaching sessions focus on:
Implementing readiness plan recommendations
Addressing specific business development or experience design goals
Follow-Up & Final Reporting
The program will wrap up with:
A follow-up session to revisit goals and reflect on progress
A final summary report that includes tailored next steps
A one-hour check-in three months after the program is over
Frequently Asked Questions (FAQs)
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To provide meaningful one-on-one support, the program is limited to a small cohort. A total of three businesses will be included in the program.
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We want to ensure that businesses who will truly benefit and invest time into the program receive a fair opportunity to participate.
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The program fee includes:
A dedicated kick-off call
A “pre-trip” audit
An in-person visit to review customer service, visual aesthetics, accessibility, quality of visitor experience, and more.
A follow-up conversation after the in-person visit and if deemed relevant, interviews with other team member(s).
An Assessment & Readiness Plan
Personalized online coaching focused on implementing the Assessment & Readiness Plan
A 1 hour check-in call three months after program completion
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You won’t need to travel to participate in the program. We know how busy your schedule is, so the program will mainly take happen online aside from one in-person visit from Terrilyn, your primary contact, to see your business first hand.
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The program fee covers all expenses related to the program. The one exception is that if there is a cost for Terrilyn to fully experience your business (e.g., meal, entrance fee, etc.), we ask that you to cover those expenses.
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We will send you an invoice for the program fee.
Apply to join the program!
