Top Lines 2024

Main tourism KPIs available for each DMO and for the region.

VisitorView DMO

Dashboard Highlight Report

Created June, 2025. Data Vintage 2025.

Research Partnerships

How to Opt In/Opt Out:

  • Indicate which number(s) from above you’d like to partner with by sending an email to ana@swotc.ca

  • This means that you agree to comply with the shareability rules

  • If there is a recovery cost, you will receive an invoice from SWOTC

Asset Inventory

Brand Health

Note: Public records were used for data collection, meaning parts of the full picture are not reflected. The excel files with data broken down per DMO are available upon request. This report can be shared with staff, board, municipalities, and other decision makers but is not meant for publication.    

Travel Trade Support

This resources is a short review of the 3 things most operators need to become export ready through trade. It is made to be shared but please do not publish.