Content Creator Partnership Program
Program Overview
Ontario’s Southwest (OSW) will match $500 toward a content creator collaboration for your tourism business or organization.
The total creator fee is $1,000:
$500 paid by the participating operator
$500 matched by Ontario’s Southwest
Through this program, participating operators can work with a vetted content creator to showcase their experience, business, or destination through engaging, social-first content.
Why Participate?
This opportunity is designed to help you:
Reach new and targeted audiences
Create fresh social media content
Showcase your experience in an authentic way
Highlight what makes your business, organization, or destination worth visiting
What You’ll Receive
Your collaboration will include:
One social media reel created for your business, organization, or destination
The reel posted on the creator’s social media channel(s)
Collaborator tagging, where possible, for:
Your business/organization
Ontario’s Southwest
The local Destination Management Organizations (DMOs), where applicable
Access to content created during the collaboration, such as photos and/or b-roll, where possible
Available Content Creators
When purchasing this opportunity, you'll be able to select from a vetted list of content creators who have been chosen by Ontario’s Southwest based on audience engagement, content quality, and fit with tourism experiences in the region.
Current creators include:
Amal: @AmalOffDuty [Media kit]
Jenelle: @Maps 'N Snacks [Media kit]
Jennifer: @TheTailgateTakeout [Media kit]
Kathleen: @ThatTravelBeach [Media kit]
Nina: @NinaNgo [Media kit]
Niss: @NissVlogz [Media kit]
Each creator has a unique audience, content style, and area of expertise. To help you choose the best fit for your business, please click the link after each creator’s name for their media kit.
**Please review the available creator media kits before making your selection.
Your Responsibility as the Operator
The participating operator is responsible for hosting the experience being featured, which may include a stay, meal, attraction visit, tour, workshop, or another tourism offering needed for the creator to properly experience and capture the business or destination.
How It Works
Before purchasing this opportunity:
You will review media kits.
After purchasing this opportunity:
You will select a content creator from the creator list, based on availability.
Ontario’s Southwest will connect you with your selected creator.
You will coordinate directly with the creator to confirm visit details, timing, deliverables, and reel approval before posting.
Ontario’s Southwest staff will be available to provide virtual support as needed.
Availability
Each creator can participate in up to 4 collaborations through this program, so we recommend purchasing early if there is a specific creator you are interested in working with.
Creators may decline individual collaboration opportunities if the opportunity is not the right fit for their schedule, location, or content style.
Questions?
If you have any questions, please contact rose@swotc.ca.
How to Purchase
To make an order, click “Add to Cart” below and complete the information form.
When you are ready to check out, don’t forget to click on your cart in the bottom right corner to pay for the opportunities you’ve selected.
Program Overview
Ontario’s Southwest (OSW) will match $500 toward a content creator collaboration for your tourism business or organization.
The total creator fee is $1,000:
$500 paid by the participating operator
$500 matched by Ontario’s Southwest
Through this program, participating operators can work with a vetted content creator to showcase their experience, business, or destination through engaging, social-first content.
Why Participate?
This opportunity is designed to help you:
Reach new and targeted audiences
Create fresh social media content
Showcase your experience in an authentic way
Highlight what makes your business, organization, or destination worth visiting
What You’ll Receive
Your collaboration will include:
One social media reel created for your business, organization, or destination
The reel posted on the creator’s social media channel(s)
Collaborator tagging, where possible, for:
Your business/organization
Ontario’s Southwest
The local Destination Management Organizations (DMOs), where applicable
Access to content created during the collaboration, such as photos and/or b-roll, where possible
Available Content Creators
When purchasing this opportunity, you'll be able to select from a vetted list of content creators who have been chosen by Ontario’s Southwest based on audience engagement, content quality, and fit with tourism experiences in the region.
Current creators include:
Amal: @AmalOffDuty [Media kit]
Jenelle: @Maps 'N Snacks [Media kit]
Jennifer: @TheTailgateTakeout [Media kit]
Kathleen: @ThatTravelBeach [Media kit]
Nina: @NinaNgo [Media kit]
Niss: @NissVlogz [Media kit]
Each creator has a unique audience, content style, and area of expertise. To help you choose the best fit for your business, please click the link after each creator’s name for their media kit.
**Please review the available creator media kits before making your selection.
Your Responsibility as the Operator
The participating operator is responsible for hosting the experience being featured, which may include a stay, meal, attraction visit, tour, workshop, or another tourism offering needed for the creator to properly experience and capture the business or destination.
How It Works
Before purchasing this opportunity:
You will review media kits.
After purchasing this opportunity:
You will select a content creator from the creator list, based on availability.
Ontario’s Southwest will connect you with your selected creator.
You will coordinate directly with the creator to confirm visit details, timing, deliverables, and reel approval before posting.
Ontario’s Southwest staff will be available to provide virtual support as needed.
Availability
Each creator can participate in up to 4 collaborations through this program, so we recommend purchasing early if there is a specific creator you are interested in working with.
Creators may decline individual collaboration opportunities if the opportunity is not the right fit for their schedule, location, or content style.
Questions?
If you have any questions, please contact rose@swotc.ca.
How to Purchase
To make an order, click “Add to Cart” below and complete the information form.
When you are ready to check out, don’t forget to click on your cart in the bottom right corner to pay for the opportunities you’ve selected.