Experience Development
Unlocked & Inspired 7.0 is Here!
Virtual and in-person training for those looking to craft new experiences for travellers in Ontario’s Southwest!
Unlocked and Inspired (U&I) is an experience development training program designed to educate and empower local business owners on how to transform their business into unforgettable experiences for visitors. This training includes:
How to develop meaningful experiences for guests
How to connect with your best customers and target market
How to differentiate yourself from other competitors by creating an unparalleled and one-of-a-kind experience.
U&I 7.0 Experiential Tourism Training, hosted by Ontario's Southwest, Celes Davar of Earth Rhythms and our Experience Development Coaches, is taking on 25 applicants to be trained and educated on how to create legendary experiences.
10 participants from the program, who are ready to develop and launch an experience, will be offered a unique opportunity to receive 1 on 1 coaching from an Experience Development Coach to help bring their innovation to implementation. Through this program, we will help you to craft, pilot and launch your experience into market. These participants will also receive partnership opportunities with Ontario's Southwest for digital asset supports.
When: This year's training will be a hybrid model that includes:
2 virtual classes on July 13th and 27th for approx. 2.5 hours (10:00am - 12:30pm both days).
2 full days in-person on August 29th and 30th in London.
Where: The two virtual training sessions will be done online for approx. 2.5 hours. The two in-person sessions will be in London, Ontario all day.
Cost: $400 and includes; the training sessions, tangible takeaways such as handouts, costing and pricing spreadsheets and additional resources, the Crafting Legendary Visitor Experiences Guidebook, meals, and participation in hands-on experiences!
The deadline to sign up is June 26th at 9:00 am! Click here to sign up or press “Apply Now!”
For more information about the experience development training, check out the registration survey below or please contact Kelleagh at (519) 290-8687 ext. 525 or kelleagh@swotc.ca.
Unlocked and Inspired Alumni
The award-winning Tree to Table experience by Ottercreek Woodworks is now one of 9 OSW Signature Experiences.
Red Barn Brewing Company is another award-winning business within the region.
Want to find out what experiential tourism training is all about?
Watch the videos below to hear from alumni and learn more!
What have other participants said?
In the news!
The U&I program was profiled on Country Guide! Click the button below to read about the value proposition of agri-tourism and to see how the work the U&I program benefited farmers within Ontario's Southwest.
In an effort to become a more inclusive organization, we offered 2 scholarship spots to operators interested in this program and who need financial help and 2 scholarship spots to operators that are part of a group in need of a larger representation.
